BRAND RESOURCES · KIT V3

One mark, drawn once, worn everywhere.

The Vettrix identity in its final form — every lockup, icon and rule, with the files to use them correctly. If you're writing about us or building with us, this page is the whole answer.

Get the assets Read the rules

AT A GLANCE

Primary lockupthe mark on its ink tile + wordmark

WordmarkLato Bold, outlined — never retyped

Colormonochrome, forever

Dark surfaceswhite V, never the black tile

Questions[email protected]

WHAT THE MARK SAYS

To buyers — the V is a funnel: lead to invoice, wide at the top, one point at the bottom.

To us — three strokes converging on one point: sales, service and people converging on one customer record.

The gaps between the bars and the downward orientation are the identity. Lose either and it's just another triangle.

Six assets. Each has one job.

SVG for print and product, PNG for everywhere else. If you're unsure which to use, it's the first one.

01 · PRIMARY LOCKUP

The default. The white V on its ink tile beside the wordmark, pure #000, for light surfaces. This site’s header wears it.

SVG ↓PNG ↓

02 · CONTAINERLESS LOCKUP

The companion, no tile — for co-marketing rows and lighter contexts.

SVG ↓PNG ↓

03 · DARK SURFACES

White V and near-white wordmark. The only lockup permitted on dark grounds.

SVG ↓PNG ↓

04 · ICON — SHARP MASTER

For everything you upload to third parties — platforms apply their own corner masks.

SVG ↓PNG ↓

05 · ICON — UI TILE

19% rounded, glyph at 87% — only for surfaces we control. Never upload it to a platform that masks icons.

SVG ↓PNG ↓

06 · THE MARK ALONE

Slate on light, white on dark, black for print — for co-marketing and known contexts only.

Slate ↓White ↓Black ↓

Also in the kit:circle-safe avatar ↓favicon master ↓iOS, Android and PWA icon catalogs — by request

Eight rules. All of them load-bearing.

Break one and the mark stops being ours. When in doubt, use the primary lockup and move on.

01Monochrome, foreverNo color, no gradients, no sparkles, no orbs. Black on light, white on dark.

02Never redAnd never beside delta or trend indicators, where a downward mark reads as bad news.

03Whole and uprightNever simplified to a solid triangle, never rotated. The downward orientation is the point.

04Gaps stay openSmall renders must never fatten strokes until the bar gaps close. Below 48px, use the favicon master — its seam is pre-widened for pixel grids.

05Bars need the diagonalThe funnel bars never appear without the long stroke. No partial marks, no pattern fills.

06One voiceMark and wordmark are both pure #000. Never retype “Vettrix” — the wordmark is outlined artwork, not a font setting.

07Dark means whiteDark surfaces take the containerless white V — never the black tile floating on a dark ground.

08Lockup by defaultThe wordmark alone is anonymous; the icon alone is for known contexts — tabs, avatars, app icons. Everywhere else, the full lockup.

COLOR

Three inks. Nothing else touches the mark.

#000000

Ink

#F2F3F5

On dark

#2E323A

Slate mark

WORDMARK

Lato Bold, outlined — the letterforms ship as fixed vectors. Use the artwork in the kit; never set the name in Lato yourself.

Need something we haven't cut?

Co-marketing lockups, event banners, press queries — one email, one working day, a real person.

Email the brand desk About Vettrix