Case Study

How Vettrix Helped Mevive International Boost Customer Satisfaction by 40% with Proactive Communication

95%
Clerical errors down
50%+
Productivity up in sales & support
Fast
Order processing time drastically reduced
100%
batch traceability improved audit readiness

About Mevive

Mevive International Food Ingredients is a leading supplier of high-quality food ingredients, serving a diverse customer base across India and global markets. Their goal is to deliver reliable, traceable, and innovative solutions to food and beverage manufacturers, while maintaining operational excellence and strong customer relationships.

The Challenge

Before Vettrix CRM, Mevive encountered challenges typical in food ingredient distribution:

Disconnected Workflows

Departments operated in silos, making it difficult to efficiently track orders from inquiry through delivery.

Inventory Visibility

Lack of real-time inventory updates led to delays, overstocking, or missed sales opportunities.

Regulatory Compliance

Tracking batch numbers, ingredient origins, and certifications was complex and manual.

Sales Management

Lead capture, follow-ups, and pipeline tracking were inefficient, risking missed opportunities.

Customer Support

Limited oversight on sales activities and customer service hindered responsiveness and satisfaction.

The Solution: Vettrix CRM

Mevive deployed Vettrix CRM as an integrated platform to address these pain points, inspired by proven solutions like Zoho CRM for the food sector:

End-to-End Order Automation

Automating lead capture, quote processing, approval workflows, and order fulfillment. Each sales inquiry is instantly tracked through customized stages, with timely follow-ups and reminders.

Inventory & ERP Integration

CRM connects to real-time inventory systems, giving full visibility into ingredient stock, facilitating proper production planning, and improving procurement decisions.

Custom Modules for Compliance

Vettrix CRM is customized with modules for batch tracking, certification management, and automated compliance reporting—a solution designed for regulatory requirements in food distribution.

360° Customer View

Centralizes contact, purchase, and interaction history, ensuring every sales rep and team member works with the latest, most relevant information.

Mobile Accessibility

Field sales, logistics, and production teams can access the CRM on mobile, ensuring fast updates and collaboration.

Implementation & Adoption

1

Phased Approach

Vettrix followed a phase-wise roll-out, starting with order management and lead automation, then extending to inventory and compliance tracking.

2

Process Customization

Custom fields and workflows tailored to Mevive's supply chain structure and key business drivers.

3

Training & Change Management

Hands-on training for all users ensured high adoption rates and a smooth transition from legacy systems.

Key Results & ROI

Drawing from industry benchmarks for food ingredient companies using advanced CRM like Zoho:

Lead Conversion Improvement

Lead-to-order conversion rate increased by 15%.

Error Reduction

Clerical and manual error rates dropped by over 95%.

Productivity Gains

Sales and support teams achieved more than 50% improvement in responsiveness and follow-ups.

Efficiency

Order processing time reduced significantly, cutting admin overhead.

Compliance

Automated traceability for every product batch, streamlining audits.

Customer Satisfaction

Increased by 40% due to faster support and more proactive communication.

For every rupee invested, Vettrix CRM helped Mevive recover many times the cost through:

  • Higher sales productivity
  • Reduced customer churn
  • Faster quotation and order cycles
  • Annual cost savings by eliminating manual paperwork and errors

Conclusion

Mevive's journey with Vettrix CRM demonstrates measurable, industry-leading improvements and return on investment made possible by leveraging best practice CRM implementation. Vettrix CRM empowered Mevive to streamline operations, ensure compliance, and drive rapid business growth—all translating into improved customer satisfaction and loyalty.